For two decades Tory was the CEO of her own global communications agency Torstar and now heads up Powerful Steps, working with brands to shape their story for growth.

We had the pleasure of collaborating with Tory recently, and discovered that this powerhouse, has worked with an extraordinary calibre of brands and celebrities including Megan Gale, Zara, Nespresso, Victoria’s Secret to name a few.

So what's the secret to her power, besides the regular cup of delicious Tiger Purrr chai? We had the pleasure of interviewing Tory and finding out just what makes her purrr.

Where do you live?

Sydney, Australia. 

What do you do?

My life mission is to empower businesswomen and entrepreneurs who find themselves at a crossroad in life with next-level confidence by disrupting the mental barriers of what they think they can achieve, and hone the leadership skills they need to level up their success and step into the next phase of their power.

Our signature Business Attraction Program is what set’s my heart on fire.


Instagram @powerfulsteps  

What do you love about Tiger Purrr chai?

It nourishes my mind, body and spirit.

How do you like to drink Tiger Purrr chai?

In the afternoon - it’s better than a sugar hit.

Tory Archbold, CEO of Powerful Steps shares how she likes to Tiger Purrr chai

What’s your purpose in this world?

To empower millions of women to own their story to own their power. To own who you are gives you complete freedom in your heart and that is the key to eternal happiness. This mantra is a favourite and may help someone reading this interview as it shifts your mindset and energy fields to attract the abundance you deserve in terms of people, places and opportunity.

 ‘A happy heart is a magnet for miracles.’  

What inspires you?

People and their ability to get out of their own way by choosing to take a small step which in turn becomes a powerful step towards their future self. When you choose to switch your mindset and create forward momentum you realise we are all here for a reason - to pay forward our knowledge and experience to add value to the lives of others. That is what makes a great leader.   

What do you do to keep your vibration high?

Set up my day the right way with a morning shower ritual which involves 3 drops of lavender oil on my decollage which I inhale deeply. I find it grounds me to mother earth to hear the secret whispers of life so that I step into my day with passion and purpose.

I end the day with the same lavender oil ritual with gratitude - so today’s will be ‘thank you for connecting me with the Tiger Purr community as I am grateful for our partnership and opportunity to pay forward my knowledge to shine a light for another’.

What’s your dream for the future?

For more women to believe in the power of who they are and what they can contribute to this world.  It’s the #1 reason I wrote my book Self Belief is Your Superpower.


Want to try Tiger Purrr chai?

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Want to try Tiger Purrr chai