It was in November 2020, at a Spiritual Entrepreneur Retreat in Byron Bay, in the midst of a global pandemic, that two friends heard the first sounds of the Tiger’s Purrr.
Pauline Nguyen (a highly awarded and celebrated taste maker, restaurateur, international speaker, author, developmental coach and shaman) and Emma Scott (a brand strategist and multi-award winning designer) shared a common bond: the deep need to create something of exquisite quality, something uniquely flavoursome, something anti-ordinary.


The two friends are monomaniacal about the things that matter most.
Their obsession, in that location, in that space and time: to create a premium chai that represented the essence of who they were.
Repulsed by the plethora of sickly sweet, powdered, chemical-laden chai they had consumed in their travels, they concocted something extraordinary. Something of rare craftsmanship. Something of restrained elegance. Something that respected the generations before them. Something oh so delicious.
When Pauline coyly asked Emma, “have you ever tried activated chai?”, both jumped up from their seats with excitement and a deep knowingness. This day, this hour, this moment, was the birth of Tiger Purrr.


With a combined 45 years of entrepreneurial stripes earned, Tiger Purrr came to be. Anti-ordinary chai for those who understand flavour, discern quality and appreciate purity. A fiercely elegant recipe crafted with the expertise of Mark Jensen, the master chef behind Red Lantern, the most awarded Vietnamese restaurant in the world.
Tiger Purrr is an impossibly delicious blend of integral flavours, that provides a slow-release positive charge to support stamina and flow; allowing the courageous outliers of the world to go out, create and be the change they want to see in the world.





A fiercely elegant blend of whole-leaf assam tea, cassia, cardamom, clove, ginger, star anise, fennel seed, szechuan pepper, angelica root. Designed to help boost vitality.
Description
There is chai, and then there is the Tiger Purrr Chai. Our Original Blend is your daily return to centre. A masterfully orchestrated ritual that quietens the world’s static. As the shamanically activated spices meet the single-origin leaf, the rush of the day dissolves. You are left feeling profoundly warmed, immovably centred, and possessed of a quiet, grounded power. It’s the feeling of finally arriving in a moment worth being in.
The Feeling:
The sensation of being the only still point in a spinning world. It is the quiet, immovable confidence of the tiger before the prowl.
Cognitive Field:
Sharp, laser-like focus; mental static dissolved.
Nervous System:
Switched from 'Reactive' to 'Sovereign.'
Vibratory Rate:
Deeply grounded, centred and immaculately poised.
We offer flat-rate shipping within Australia
- Standard shipping (2-8 business days): $10
- Express shipping (1-4 business days): $15
International shipping
- Standard shipping calculated at checkout (6-27 business days)














