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Tiger Purrr chai - our story

Our Story

It was in November 2020, at a Spiritual Entrepreneur Retreat in Byron Bay, in the midst of a global pandemic, that three entrepreneur friends heard the first sounds of the Tiger’s Purrr.

Pauline Nguyen (a highly awarded and celebrated taste maker, restaurateur, international speaker, author, developmental coach and shaman), Emma Scott (a brand strategist and multi-award winning designer), and Jessica Kiely (an operations genius and all around over-achiever) shared a common bond: the deep need for self determination, the need to create and the need to be the change they wanted to see in the world.

The three friends are monomaniacal about the things that matter most. They thrive on the next challenge. They are no strangers to taking huge risks. They understand that every adversity is gold. They use this as fuel to become the people they are destined to be.

Their obsession, in that location, in that space and time: to create an anti-ordinary chai that represented the essence of who they were.

Repulsed by the plethora of sickly sweet, powdered, chemical-laden chai they had consumed in their travels, they concocted something extraordinary. Something of quality. Something of restrained elegance. Something that respected the generations before them. Something oh so delicious.

When Pauline coyly asked Jessica and Emma, “have you ever tried activated chai?”, both jumped up from their seats with excitement and a deep knowingness. This day, this hour, this moment, was the birth of Tiger Purrr.

With a combined 56 years of entrepreneurial stripes earned, Tiger Purrr came to be. Anti-ordinary chai for those who know and understand flavour. A fiercely elegant recipe crafted with the expertise of Mark Jensen, the master chef behind Red Lantern, the most awarded Vietnamese restaurant in the world.

Tiger Purrr is an impossibly delicious blend of integral flavours, that provides a slow-release charge to support stamina and flow; allowing the courageous outliers of the world to go out, create and be the change they want to see in the world.

Conversations with purrr

With Pauline Nguyen

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Alistair trung